| |
| |
Objective:
Ducati is the
most evocative name in
MotoGP (and in motorcycling), immediately conjuring up a world
of adrenalin-fuelled excitement
and a passion for excellence in
both engineering and design.
Our challenge was to faithfully
reflect all of these brand
associations in a piece of communication aimed at a
very wide and disparate audience. |
| |
|
 |