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Objective:
Bradford College is one
of the largest providers of further
and higher education in the UK.
The College markets primarily to
three key audiences – potential students for further education, higher education and part-time courses.
Each audience has adiverse age spread from school leavers to pensioners which complicates
marketing efforts further. The challenge set was to promote the college to all audiences
and age groups with one simple message for January 2007 enrolment. |
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