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Objective: To help re-launch the
Airfix brand. After several turbulent years trading, Hornby acquired the world famous Airfix models brand in 2006. The brand is renowned for providing a fun entry into the hobby
of model making, a pastime that
has struggled to retain market share as customers have been attracted to other pastimes such as computer games. New products are planned
for 2008 and Bright’s brief was to provide an exciting new brand message and design the all important catalogue for 2008. |
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