What is 1-to-1DM?

1-to-1DM is a revolution in Customer Relationship Marketing. It finally ‘joins the dots’ of marketing
tactics, bringing everything together in one cohesive, simple to administer and highly personalised ‘hit’.

1-to-1DM allows you to talk to your customers through fully personalised communications.
Typically, this is through a website, email, text message and, of course, print – all of
which is personalised.

How does 1-to-1DM work?

All customers (or potential customers) on your database will be given their own unique website with a Personalised URL (PURL), e.g. ‘Darrell’s homepage’.

They can then visit this site where they will be continually updated with the latest information on products and services, as well as special offers and exclusive deals.